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On a competitive Thursday night of television, WWE Smackdown’s lack of buzz for a show featuring two advertised title matches captures one reason why WWE and USA Network are making a change this summer.
WWE Smackdown Social Media Tracking
May 26: Smackdown drew the fifth-most social media activity among the five big TV events Thursday night, according to Nielsen’s Twitter TV Ratings.
In the series & specials category, Smackdown ranked #3 behind ESPN’s dramatic National Spelling Bee and NBC’s “Red Nose Day” special.
If compared to one-off sports programming, Smackdown also would have ranked #3 behind Thunder-Warriors NBA Playoffs and a Game 7 NHL Playoffs between the Penguins and Lightning.
The result is Smackdown placing fifth overall.
– Smackdown’s metrics were 41,000 tweets and 12,000 unique authors.
The number of unique authors was the same as last week, while Twitter volume slightly improved from 35,000 last week.
The magic number for Smackdown, though, is 42,000 tweets. Through eight episodes following WrestleMania, Smackdown has fallen below the magic number five out of eight weeks.
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