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PWTorch Research Report
Three-Hour Raws through 200 Episodes
Time Period: July 2012 to March 2016 – first-run viewership on Monday nights.
With WWE Raw hitting the 1,200 episode mark this week, it’s worth looking at how the past 200 episodes have fared during the three-hour Raw era.
– 200-Episode Average – 2.82 rating and 3.949 million viewers
– Current 2016 Average – 2.50 rating and 3.527 million viewers
Hourly Viewership Trend – 200 episodes
– Average Viewership: 3.949 million viewers
- First Hour Average: 3.960 million viewers
- Second Hour Average: 4.036 million viewers
- Third Hour Average: 3.852 million viewers (4.5% decline)
The Third Hour
– 166 out of 200 episodes (83 percent) declined from the second to third hour.
– The viewership decline has been more pronounced in 2016…
- 200-Episode Avg. 2H to 3H Decline – 4.5%
- 2012: 5.3% decline
- 2013: 3.3% decline
- 2014: 4.4% decline
- 2015: 4.7% decline
- 2016: 7.5% decline
2013
The year 2013 was the peak of three-hour Raws. The first full year of three-hour Raws averaged the most viewers, the most second hour viewers, and the most third hour viewers. (2014 averaged the most first hour viewers.)
Plus, 2013 had the lowest third hour decline of 3.3 percent.
Overall, 2013 was the last year to average more than a 3.0 rating, registering a 3.01 average rating and 4.157 million viewers.
2014 slipped to a 2.95 rating, then 2015 fell hard to a 2.65 rating, and 2016 is currently averaging a 2.50 rating.
Compared to 2013, this year’s numbers are down 15-16 percent – 3.01 to 2.50 TV rating and 4.157 million viewers to 3.527 million (about 630,000 viewers).
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