2/29 Raw Twitter Ratings fall 50 percent, capping wild February

Monday’s Raw had the feel of a maintenance/reinforcement show, despite the return of The Undertaker, and it resulted in social media activity cut in half from last week.

WWE Raw Social Media Tracking

February 29: Raw fell 5o percent in key Nielsen Twitter TV Ratings metrics. Raw also dropped to #4 among series & specials on Monday nights, the lowest ranking of 2016.

Raw was topped by “The Bachelor” on ABC, “The Voice” on NBC, and an NFL Network special on the NFL Combine. Also, Raw would have ranked #5 on Monday night if compared to one-off sports programming.

– Raw’s unique Twitter audience was 1.407 million, down 50 percent from last Monday’s Shane McMahon Show.

– Raw’s total impressions were 10.207 million, down 51 percent from last Monday.

– Unique authors was 34,000, down 47 percent from last week. And, total tweets was 166,000, down 42 percent from last week.

The overall result captured a wild month of February.

• Feb. 8: 65 percent gain for D-Bryan Retirement
• Feb. 15: 57 percent fall for Fast Lane lead-in
• Feb. 22: 120 percent gain for post-Fast Lane/Shane
• Feb. 29: 50 percent fall for post-Shane Raw