2/18 Smackdown TV Ratings – Not much of a Brock Pop

By James Caldwell, PWTorch assistant editor


SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...

WWE saved Brock Lesnar’s WWE TV appearance this week for the final Smackdown leading into Fast Lane. But, it did not make much of a difference in TV ratings.

WWE Smackdown TV Ratings Tracking

February 18: WWE Smackdown scored a 1.76 rating, slightly up from a 1.72 rating last week.

Smackdown was down one-tenth of a rating from three straight weeks of 1.87 ratings at the end of January and beginning of February.

– Smackdown drew 2.458 million viewers, an improvement of two percent from 2.414 million viewers last week.

Again, Smackdown was still down about 150-200,000 viewers from the same audience levels at the end of January and beginning of February.

– DEMOGRAPHICS: Although the overall TV rating and viewership barely moved from last week, the key male demos improved.

Males 18-34 jumped two-tenths of a rating from last week’s dreadful rating, males 18-49 improved one-tenth of a rating, and adults 18-49 slightly improved from last week. All three demos were below two weeks ago, though.

– Through seven weeks on USA Network, Smackdown has averaged a 1.81 rating and 2.586 million viewers, placing this week’s show below average.

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