Royal Rumble beaten by X-Files in Twitter Ratings, comparison to last year

WWE PPV Social Media Tracking

– January 24 (Royal Rumble): WWE’s Royal Rumble PPV was topped by the return of the “X-Files” series on Fox, which followed the NFC Championship Game, according to Nielsen’s Twitter TV Ratings.

The Rumble drew a unique Twitter audience of 2.886 million, slightly beaten by The X-Files’s 2.910 million among series & specials.

WWE’s PPV won the other big category of total impressions, though, totaling 37.848 million compared to 17.848 million for X-Files.

The Rumble drew 94,000 unique authors tweeting about the PPV 519,000 times, a rate of 5.5 tweets per person. That’s up from Raw’s average of 4.5 tweets with more things to tweet about compared to an average Raw episode.

– In comparison to recent years, this year’s Rumble was down from last year, which was driven by anger over Roman Reigns winning, but up from two years ago when Batista won.

Uniques

• 2015 Rumble: 3.275 million
• 2016 Rumble: 2.886 million
• 2014 Rumble: 2.430 million

Total Impressions

• 2015 Rumble: 47.348 million
• 2016 Rumble: 37.848 million
• 2014 Rumble: 27.082 million