1/4 Raw Ratings UPDATE – DVR Viewership & male-female pattern

RAW VIEWERSHIP REPORT: The first Raw of 2016 featured a WWE Title match of Roman Reigns vs. Sheamus with Mr. McMahon as special referee…

WWE Raw TV Ratings Tracking

– January 4: The first Raw of 2016 scored a 2.49 TV rating, essentially even with a 2.47 rating for the final Raw of 2015.

By comparison, the first Raw of 2015 scored a 2.80 rating following up on a 2.50 rating to close 2014.

– Raw averaged 3.575 million viewers, nearly identical to the final Raw of 2015.

– Update: Raw averaged 3.957 million viewers with DVR viewing. That represents a 10.7 percent add-on.

First Hour

• 3.707 million first-run viewers
• 377,000 DVR viewers added (10.2%)
• 4.084 million total live+DVR viewers
• Key Demo: The first hour drew the most females 18-49 viewers of the night. F18-49 then declined the remainder of the show.

Second Hour

• 3.516 million first-run viewers
• 340,000 DVR viewers added (9.7%)
• 3.856 million total live+DVR viewers
• Key Stat: This was the least-watched hour of Raw across the board in total viewers, key demographics, and DVR add-ons. It reinforced the conclusion that viewers across all demos are fast-forwarding through the second hour of Raw.

Third Hour

• 3.503 million first-run viewers
• 430,000 DVR viewers added (12.3%)
• 3.933 million total live+DVR viewers
• Key Demos: The third hour drew the biggest audience of the night in the male and adult demographics for both live and DVR.

Demo Comparison

Males 18-49

• 1.48 first hour; 1.68 with DVR
• 1.53 second hour; 1.69 with DVR
• 1.67 second hour; 1.89 with DVR

Females 18-49

• 0.94 first hour; 1.02 with DVR
• 0.86 second hour; 0.94 with DVR
• 0.85 third hour; 0.95 with DVR

The first hour drew the fewest males 18-49 viewers of the night, but drew the most females 18-49 viewers of the night.

Conversely, the third hour drew the most males 18-49 viewers of the night, but drew the fewest females 18-49 viewers of the night.

The data shows more female viewers watching Raw early, driving up the first hour of Raw, but more male viewers watching the end of the show, replacing female viewers.

– Raw’s average median age throughout the show was 43.8 years-old.

– One year ago, the first Raw of 2015 averaged 3.762 million viewers, about 200,000 more than this year’s kick-off.