12/21 Raw TV Ratings – Raw falls back to earth

WWE Raw fell back to earth on Monday night with a three-tenths decline in the TV ratings from last week’s big jump after the TLC PPV. The full break down includes…

WWE Raw TV Ratings Tracking

— December 21: Raw scored a 2.33 rating after hitting a Fall TV high 2.66 rating last Monday after TLC.

The 2.33 rating is exactly the Fall TV Season average from September until this week.

Raw carried the Slammys theme, but did not attract enough viewers to maintain last week’s levels during holiday season.

Raw averaged 3.377 million viewers, down 500,000 viewers (13 percent) from last week’s show. Hourly Break Down:

• 3.443 million first hour viewers (down 600,000 from last week)
• 3.374 million second hour viewers (down 400,000 from last week)
• 3.316 million third hour viewers (down 500,000 from last week)

In the demographic ratings…

• Adults 18-49 was down 12 percent
• Males 18-34 was down 13 percent
• Males 18-49 was down 10 percent

Caldwell’s Analysis: Tough to read into the dip until we see next week’s 2015 finale with John Cena returning and then January numbers post-football and during Royal Rumble season. Last week certainly felt like hot-shot booking to pop a rating to boost the Fall TV average, but this week did not drop back to the 2.1-2.2 range from pre-TLC, hanging out in the mid-2.3. Would the show have fallen back there without the Slammys as a cushion? It’s hard to say.