Week of 12/7 Live TV & DVRs – Was Raw’s big increase set up by strong DVR viewing?

Was this week’s big Raw TV increase set in motion the week before via DVR viewing?

A look at last Monday’s Raw shows it had the most DVR viewing over the course of three hours since July 20, a span of five-and-a-half months.

The live viewership was down 12 percent from the previous week, but the live + DVR viewing erased the drop and increased by one percent compared to the previous week.

This delayed viewership increase before the TLC PPV appears to have combined with WWE’s dramatic booking shift at the end of TLC into this week’s Raw to produce the big 27 percent TV viewership increase for the post-PPV Raw.

November 30 Raw Break Down

• Raw First Hour: 3.309 million live viewers +322,000 DVR views for 3.631 million total viewers
• Raw Second Hour: 3.190 million live viewers +316,000 DVR views for 3.506 million total viewers
• Raw Third Hour: 3.005 million live viewers +405,000 DVR views for 3.410 million total viewers
• Raw averaged 3.168 million live, with 347,000 DVR views, for a total average of 3.515 million viewers

December 7 Raw Break Down – Pre-TLC

• Raw First Hour: 3.042 million live viewers +485,000 DVR views for 3.755 million total viewers
• Raw Second Hour: 3.042 million live viewers +510,000 DVR views for 3.552 million total viewers
• Raw Third Hour: 2.850 million live viewers +524,000 DVR views for 3.374 million total viewers
• Raw averaged 3.054 million live, with 506,333 DVR views, for a total average of 3.560 million viewers (+ 1.3 percent)

December 14 Raw Break Down – Post-TLC

DVR viewing to follow next week…

• Raw First Hour: 4.043 million live viewers
• Raw Second Hour: 3.786 million live viewers
• Raw Third Hour: 3.825 million live viewers
• Raw averaged 3.884 million live viewers