WWE announces Coca-Cola sponsorship

As part of their collective marketing push with NBC Universal, WWE has signed up “blue chip brand” Coca-Cola for sponsorship of WWE programming.

The first major sponsorship is for the annual “Tribute to the Troops” special, which will air Wednesday, December 23 on USA Network.

“The partnership with Coca-Cola is a new collaboration between WWE and NBCUniversal and will include brand integration throughout the WWE Tribute to the Troops broadcast on USA Network,” WWE announced.

“The partnership also provides one deserving military family with a VIP experience at Tribute to the Troops, including ringside seats to the event, and the opportunity to meet WWE Superstars and Divas. Coca-Cola commercial spots will air during the USA broadcast and on WWE Network, and WWE will develop behind-the-scenes content with WWE Superstars and Divas for its global digital and social media platforms.”

In a press release on Monday morning, WWE included quotes from marketing executive Michelle Wilson and the advertising department from NBCU on the new deal.

“We are thrilled to share in this special event with WWE and Coca-Cola,” said Dan Lovinger, Executive Vice President, Advertising Sales, NBCUniversal. “WWE is known for family-friendly programming and they go above and beyond in their support of veterans and the military. Tribute to the Troops is such a unique opportunity to showcase that passion and we’re proud to partner with them.”