11/30 Raw TV Ratings – rebound, but downward hourly trend continues

Monday’s Raw rebounded after falling the lowest rating in about 18 years last week. However, the downward hourly trend continued despite WWE putting a WWE Title match at the top of the third hour…

WWE Raw TV Ratings Tracking

— November 30: Raw scored a 2.21 rating, up from an historical-low 2.16 rating last week. The show tied for the second-lowest rating of the year.

– Raw averaged 3.168 million viewers, getting back on the other side of the 3.0 million mark after averaging 2.964 million viewers last week.

Raw appeared to benefit from Monday Night Football falling to 10.1 million viewers for a match-up of teams with losing records. Raw’s Hourly Break Down:

• 3.309 million first hour viewers
• 3.190 million second hour viewers
• 3.005 million third hour viewers (included hot-shot WWE Title match at the top of the hour and follow-up eight-man tag main event)

– In the key demographics, Raw improved in males 18-34 and males 18-49 from last week’s historical lows.

However, adults 18-49 only slightly upticked from a 0.99 to 1.03 rating. The range throughout the fall season had been a 1.11-1.17 rating, but despite “Dancing with the Stars” wrapping up last week, Raw did not get back a lot of general viewers. (Full Story on the importance of a18-49 demo)

– One year ago this week, Raw scored a 2.79 rating. Two years ago, Raw scored a 2.65 rating. The demographic ratings were dramatically better than this year’s same-week demos.