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THE SPECIALISTS
COLLECTIBLES COLUMN: Bellas Dominate List of Top-Selling Divas Figures

May 12, 2015 - 5:00:06 PM
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By Michael Moore, Collectibles specialist

In Brief: WWE has positioned Nikki and Brie Bella as the top stars of its Divas division, and collectors have responded accordingly.

There was a time when many boys wouldn’t touch a doll - or an action figure of a woman, for that matter. A lot of 1980s kids who bought the Jimmy Garvin/Precious/Steve Regal three-pack quickly gave away the Barbie-esque figure of Precious to their younger sisters.

But times have certainly changed, and action figures WWE Divas are consistently among the most popular and valuable. Here’s a look at the top five selling Mattel WWE figures on eBay from March 13 to May 12, 2015.

(1) Bella Twins Battle Packs 26
(Average: $76.83. High $125. Low: $37.99)

WWE’s reigning sisters/enemies/sisters again/mean girls/good girls have been the stars of the Divas division ever since the company launched the Total Divas reality show a few years ago. Their action figures consistently outsell almost all others.

This was actually the second Battle Pack of Bella Twins figures, and it was released in 2014. This two-pack has Brie and Nikki in red attire in blue and orange packaging. It’s quite a bit easier to find than their first Battle Packs set from 2011, but still sells for more. The figures’s body sculpts are identical, even though by this point in their WWE careers, Nikki’s and Brie’s bodies ... well, weren’t identical.

(2) Bella Twins Battle Packs 15
(Average: $66.51. High $150. Low: $40).

The Bella Twins’s first action figures were released shortly after their first WWE stint came to an end. These figures were very difficult for some collectors to find, as Mattel’s early distribution wasn’t as consistent as it is now. Nikki and Brie are decked out in all black attire and packaged on a white card. Also included is a basic Divas Title belt, with a plink plate on a black strap.

(3) Kelly Kelly Elite Series 17
(Average: $46.81. High: $69.99. Low: $33.00).

Mattel hasn’t made a lot of Elite figures of Divas, but those they have made are incredibly popular with collectors. This wasn’t Kelly Kelly’s first figure, but it has become her most valuable. This figure also included the first Elite-style toy Divas Title belt, with shiny, detailed plates. The belt alone is a favorite with collectors, and a similar one was recently included in Paige’s debut figure from Elite Series 34.

(4) Melina WrestleMania Heritage
(Average: $44.70. High $59.99. Low: $29.99).

These WrestleMania Heritage figures were available in three ways: basic figures, chase figures with limited edition title belts, and Walmart exclusive versions with a mini poster. The figure itself was the same throughout the production run, featuring Melina in tan ring gear and black boots. This was actually a very common figure when it was released and sat on store shelves until it was clearance out several months later. Today it’s a tough figure to find, consistently selling for around $45.

(5) Maryse Basic Series 8
(Average: $44.70. High $59.99. Low: $29.99).

Mrs. Miz hasn’t been seen on WWE TV in quite some time. Despite a longer than average run with a company as a WWE Diva, Mattel only made one figure of Maryse. This figure is tough to find, usually selling for right around $45.

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- Honorable mentions: Beth Phoenix Two-Packs Series 1, Paige Elite Series 34, Mickie James Basic Series 3, Funkadactyls Battle Packs 24, and A.J. Lee Superstar Entrances (Walmart Exclusive).

PWTorch Collectibles specialist Michael Moore can be reached at michaelmoorewriter@gmail.com. Follow him on Twitter @MMooreWriter.


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