By Wade Keller, PWTorch editor

This isn't a joke. I'm also not sure it would work. But I think TNA should consider raising the price of their PPVs to $60. Or at least $50-55.

It might not seem I'm speaking as a consumer advocate here because I know we all want to get as much entertainment possible for the cheapest price. But upon deeper inspection, I am because I'm putting forth a proposal that would decrease a TNA fan's PPV budget from $480 a year to $240, but give you four superior PPV experiences you'll remember instead of 12 that all blend together and have little or no historical significance. What's more consumer friendly than that?

From a business-strategy standpoint, here's some points to consider...

If TNA cut back their PPVs from 12 to 4 per year, and built them around one-on-one stipulation-free World Title matches and the best assortment of five or six other world class matches with only the top-shelf in-their-prime world-class workers, they could market their PPVs as something rare (only four per year) and truly special (featuring World Title matches that would set out to be Match of the Year contenders in every sense of the word - not just in terms of workrate, but also ramifications and historical significance between wrestlers fans care about).

Easier said than done, sure. It's not impossible, though, to aim high, take steps to get there, and end up better off even those lofty goals aren't achieved every time.

Basically, what I'm calling on TNA to do is separate their brand and reputation from what WWE does. They can't win and can barely survive being a WWE-imitator, a derivative lower-budget knockoff of what the unimaginative recyclers in power have turned TNA into the last seven or eight years.

TNA should strive to be a premium brand of pro wrestling. Market themselves not as Ford or Toyota, as WWE does (i.e. solid serviceable pro wrestling entertainment for the masses), but Audi or BMW or Volkswagon (i.e. a "German-enginered performance promotion" that won't let slobs, has-beens, pretenders, con-men, or gimps onto their shows).

On PPV, they should strip away the mini-WWE entrance stage, the mini-WWE pyro show, and anything else that looks like they're trying to be WWE but can't get there due to lack of budget and fan support to fill big arenas.

Instead, strip what they do down to the elements on PPV. Redesign the Impact Zone to be more like a nightclub or old warehouse. No cheesy spray painted foam beams. Just strip it down to the fans in the stands, a ring, and a spotlight. Nothing should look cheap or dumpy, but nothing should look like Disney World, either.

Then promise fans - and deliver - on a three (or, perhaps, gamble with three-and-a-half or four) hour PPV spectacular. No gimmick matches for the first four events (the first full year). Rename, as Bruce Mitchell suggested, the PPVs after the main event. If it's Rob Vam Dam vs. Kurt Angle, then the poster should show those two, in wrestling gear, standing under the words "RVD vs. Angle." ........ CONTINUED ON VIP SITE...

Wade Keller's Daily VIP Blog is a VIP-exclusive feature. To read the last 60 percent of this VIP Blog entry posted on Thursday night for VIP members, including the rest of the idea on how to makeover their PPV branding and format, plus a defense for the bold proposal that they jack up their price to $60. Also join in the ongoing discussion among VIP members in the comments area where they interact with Keller in expanding the idea even more and adding their own ideas. Get password access right away! Keller hits on a wide range of topics on a daily basis with his blog, plus he also offers the Daily Keller Hotline nearly every single day (closing in on 100 straight days this week) for VIP members.

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KELLER BIO: PWTorch editor Wade Keller has been a leading wrestling reporter and analyst since launching the Pro Wrestling Torch Newsletter in 1987. He has covered pro wrestling full time via the newsletter, a pro wrestling radio show on KFAN in the 1990s, a successful 900 wrestling news hotline in the 1990s, the PWTorch.com website, and the PWTorch iPhone App in the 2000s.

He has interviewed dozens of pro wrestling's biggest names in their longest insider interviews, most often ranging from 2 to 7 hours in length. He has interviewed for the Pro Wrestling Torch Newsletter top wrestlers ("Stone Cold" Steve Austin, Hulk Hogan, The Rock, Bill Goldberg, Scott Hall, Kevin Nash, among many others), top promoters and executives (Vince McMahon, Jim Ross, Eric Bischoff, Jerry Jarrett, Jim Cornette, Paul Heyman, Bill Watts, Jerry Lawler, several WCW vice presidents, and others), legends (Lou Thesz, Roy Shires, Nick Bockwinkel, Verne Gagne, and others), and dozens of other wrestlers in long-form historical interviews.

He hosted the "Ultimate Insiders DVD" series in the mid-2000s which was nationally distributed at major chain stores including expansive interviews with Matt & Jeff Hardy and Vince Russo & Ed Ferrara.

He has been quoted as an expert wrestling analyst by dozens of major newspapers, national cable channels, radio stations, and magazines over the last 23 years including MPR, Fox News, the Washington Post, ESPN Magazine, and many others.

PWTorch VIP members currently hear his analysis on a daily basis with the daily Wade Keller Hotline, featuring a 10-20 minute overview of the news, breaking news, and analysis of TV shows (and more-than-occasional rants).

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