By Wade Keller, PWTorch editor

UFC estimates that hundreds of thousands of people are watching live pirate feeds of their PPV events from a simple, seemingly unstoppable technology - someone who buys a PPV points their web cam at their TV and broadcasts the show to anyone who visits their site or a torrent site featuring it.

Dana White, rightfully, is fuming at this practice. It is stealing. People who do it rationalize it, but it is stealing. The can complain that "the last show I paid for was boring" or "I only watched two fights" or "fifty dollars is ridiculous; I'm not paying that" or "UFC is a huge company. I'm poor, they're not. They won't miss my revenue."

In any case, of the hundreds of thousands of people watching UFC and WWE PPVs for free on the Internet (and the dozens who watch pirate feeds of TNA PPVs, too), many of them would have paid, or pooled their money with friends to pay to watch it. That is lost revenue that UFC, WWE, TNA, and the talented athletes performing for the event deserved to receive their share of.

UFC and WWE have each chased down bars for broadcasting live events and charging admission fees for patrons without paying the proper "group viewing" fees that UFC and WWE charge. That type of enforcement scares other bars from ordering the show legally and paying the proper fee.

It's tougher on the Internet, though, to chase down people ordering a PPV and pointing a web cam at their TV screen. It's tough, if not most often impossible, to track where the signal is coming from. Proving who was aiming the camera at the screen can be even tougher.

It's often not an ideal viewing experience. You're often watching a picture of someone else's TV, so it's going to be grainy or at a weird angle. You're not getting crisp stereo sound on your big HD TV. You may not get clear sound at all. The picture may black out at the worst possible time. But some people are willing to deal with all of that to save $45-55 bucks (plus tax!).

There is one way to stop PPV pirating in its tracks, though. The technology, if not here now, should be available soon to DirecTV and cable companies. It's quite simple. Here's my idea (I haven't heard this suggested elsewhere, so if this happens, blame me, I suppose)...

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KELLER BIO: PWTorch editor Wade Keller has been a leading wrestling reporter and analyst since launching the Pro Wrestling Torch Newsletter in 1987. He has covered pro wrestling full time via the newsletter, a pro wrestling radio show on KFAN in the 1990s, a successful 900 wrestling news hotline in the 1990s, the PWTorch.com website, and the PWTorch iPhone App in the 2000s.

He has interviewed dozens of pro wrestling's biggest names in their longest insider interviews, most often ranging from 2 to 7 hours in length. He has interviewed for the Pro Wrestling Torch Newsletter top wrestlers ("Stone Cold" Steve Austin, Hulk Hogan, The Rock, Bill Goldberg, Scott Hall, Kevin Nash, among many others), top promoters and executives (Vince McMahon, Jim Ross, Eric Bischoff, Jerry Jarrett, Jim Cornette, Paul Heyman, Bill Watts, Jerry Lawler, several WCW vice presidents, and others), legends (Lou Thesz, Roy Shires, Nick Bockwinkel, Verne Gagne, and others), and dozens of other wrestlers in long-form historical interviews.

He hosted the "Ultimate Insiders DVD" series in the mid-2000s which was nationally distributed at major chain stores including expansive interviews with Matt & Jeff Hardy and Vince Russo & Ed Ferrara.

He has been quoted as an expert wrestling analyst by dozens of major newspapers, national cable channels, radio stations, and magazines over the last 23 years including MPR, Fox News, the Washington Post, ESPN Magazine, and many others.

PWTorch VIP members currently hear his analysis on a daily basis with the daily Wade Keller Hotline, featuring a 10-20 minute overview of the news, breaking news, and analysis of TV shows (and more-than-occasional rants).

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