HOW TO TURN ROB TERRY INTO THE HOTTEST STAR IN PRO WRESTLING, AND CREATE A NEW MEGA-STAR IN THE PROCESS...

On Impact tonight, Rob Terry beat Kazarian in less than a minute. In that minute he managed to mess up his rudimentary finisher where he powers his opponent in the air and slams them to the mat freestyle.

The problem with someone like Terry on the roster (among many) is that he can't work a full-fledged match so they have to "protect" him from looking bad by having him win quickly, and it just destroys those in his path... unless it's leading somewhere.

If TNA believes he's worth having around, then they should just go all the way with it and have him plow through everyone and make him the unbeatable champion who wins on PPV in 20 seconds. I mean, what's the point of having him around squashing mid-carders and making potential main eventers look like jobbers if he's not put in a money position? You can't do his gimmick half way.

Having him around squashing people like Kaz because there's nothing else to do with him just undercuts otherwise valued roster members like Kaz.

Having him around makes everyone else look small and weak.

Having him dominate his mid-level opponents makes TNA look odd for not giving him tougher competition.

Imagine if WCW had Goldberg go on a winning streak, but he never made it past the Hugh Morrus level or even Raven-level wrestler? It would have undercut the top wrestlers by having him stealing their thunder by beating everyone decisively quickly while everyone else took 5, 10, 20 minutes to win their matches.

There's just no purpose to having Terry around being booked to be dominant unless you're going to try to make money off of him by having him plow his way to the top as a set-up for someone to get over by ending his streak.

So if TNA's going to have Terry around, have him get frustrated with TNA management feeding him mid-level scrubs like Kaz and Styles. Have him demand the Big Boys. Have him march his way through top talent as the announcers talk about who can stop him.

Then have him get a big head. Have him show disrespect toward the promotion, announcers, fans, and wrestlers he beats. Show his immaturity and set up a situation where fans can't wait for someone to shut him up.

Start with someone like Brother Ray, who gets in his face and tells him he needs to smarten up and know his place and how to conduct himself. After a week or two of hype, Terry plows through Bubba with a pin in 20 seconds. Fans wouldn't know what was up. They'd think Bubba would be the guy to shut him up because Bubba would convince fans he was going to do it. When Terry squashed him, unlike after he beat Kaz, fans would think something was going on.

Wade Keller's Daily VIP Blog is a VIP-exclusive feature. To read the last 80 percent of this article including a walk through an entire year-long storyline for Terry ending with him finally losing - including several twists and turns along the way - plus the aftermath including how to use Terry after he finally loses, become a VIP member right now. To get sign-up info and pricing, click here: www.pwtorch.com/govip

KELLER BIO: PWTorch editor Wade Keller has been a leading wrestling reporter and analyst since launching the Pro Wrestling Torch Newsletter in 1987. He has covered pro wrestling full time via the newsletter, a pro wrestling radio show on KFAN in the 1990s, a successful 900 wrestling news hotline in the 1990s, the PWTorch.com website, and the PWTorch iPhone App in the 2000s.

He has interviewed dozens of pro wrestling's biggest names in their longest insider interviews, most often ranging from 2 to 7 hours in length. He has interviewed for the Pro Wrestling Torch Newsletter top wrestlers ("Stone Cold" Steve Austin, Hulk Hogan, The Rock, Bill Goldberg, Scott Hall, Kevin Nash, among many others), top promoters and executives (Vince McMahon, Jim Ross, Eric Bischoff, Jerry Jarrett, Jim Cornette, Paul Heyman, Bill Watts, Jerry Lawler, several WCW vice presidents, and others), legends (Lou Thesz, Roy Shires, Nick Bockwinkel, Verne Gagne, and others), and dozens of other wrestlers in long-form historical interviews.

He hosted the "Ultimate Insiders DVD" series in the mid-2000s which was nationally distributed at major chain stores including expansive interviews with Matt & Jeff Hardy and Vince Russo & Ed Ferrara.

He has been quoted as an expert wrestling analyst by dozens of major newspapers, national cable channels, radio stations, and magazines over the last 23 years including MPR, Fox News, the Washington Post, ESPN Magazine, and many others.

PWTorch VIP members currently hear his analysis on a daily basis with the daily Wade Keller Hotline, featuring a 10-20 minute overview of the news, breaking news, and analysis of TV shows (and more-than-occasional rants).

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