By James Caldwell, PWTorch assistant editor

Reading through a new interview with Global Force Wrestling's Jeff Jarrett published at RVAMag.com, it's apparent that the focus of the company will be gaining penetration in international markets.

Right now, that penetration is through their presence on TNA Impact programming. Jarrett wants his own show, "Amped," to land on international TV, but as part of Jarrett's long-stated mission to "create brand awareness" first, Jarrett is focusing on GFW's storyline presence on TNA TV.

Jarrett noted that WWE has more than 90 percent of the domestic TV market share, which we've documented in our weekly TV Wrestling Viewership reports, but Jarrett makes it sound like GFW is more focused on getting international TV deals signed than putting all of their eggs in the basket of getting a domestic deal.

Jarrett said they are "making moves" on the domestic front, but asked whether domestic or international negotiations have been more successful, Jarrett replied, "You have to give the nod to international just because of the sheer amount of potential deals. We're dealing with people literally all over the world. Australia, India, Middle East, South Africa, all through Europe."

Eventually, though, GFW will need a domestic TV home to make a splash. If GFW's tree falls in the international forest and no one in the U.S. hears it, does it make a sound? In other words, it's great to have global presence making more money and building a brand around the world, but it all comes back to the health and well-being of the domestic product.

For TNA, it's an uncertain future on Destination America. For GFW, it's trying to find a home.

"We are making moves. It's been a real challenge for us to line up a domestic situation as well as international deals," Jarrett said before re-focusing on international. "I'm heading over to London in a couple of weeks to further those moves."

So, with constant changes to technology and distribution, is Jarrett trying to work out a deal to release content online or through a major distributor, like Netflix, Hulu, or Amazon Prime?

"All of the above and I don't want to specifically say Netflix or Hulu. The world of 2015 is so interesting. You wouldn't be asking that question even, what would you say, two or three years ago?" Jarrett said, deflecting the question.

"It's interesting just how everyone consumes their information. Not just wrestling or television. Your phone is a source of news, entertainment, games, apps. It's just a different world. I've said it for a year now: my goal is if you're a GFW fan, you'll have access to watch it all across the globe. There's a huge component to that. I won't call it streaming, but there's a big component in the online world for Global Force."

There is still a sense of vagueness to GFW's gameplan. Jarrett has played things close to the vest since the inception of the company, slowly rolling out information as part of a "soft launch" period for the company. Jarrett called the "methodical roll-out" a "top priority" for how he wanted wanted to start GFW.

"You've got several alternatives and Global Force is taken the necessary steps to get there. Patience has never been in my DNA, but you got to take it one step at a time to create that. We're looking to break in and have a very diverse style of wrestling and style of wrestlers," Jarrett said.

Jarrett's gameplan to present a different form of wrestling content will either resonate with plugged-in fans or eventually need to follow a traditional model until the audience's expectations match up with technological advances. GFW also has to find a broad audience to draw from. It's one thing to be in position to take advantage of technological advances, but there has to be an appetite for a different type of wrestling content and desire to shift viewing habits.

"The world has changed drastically as it pertains to technology," Jarrett said. "The typical wrestling fan is a lot more dialed in on a daily basis. We have a saying in our studio production that we don't want to write stories, we want to document stories. Every GFW athlete truly has a story behind them. For me, I was a wrestler before I was a promoter and I was a fan before I was a wrestler. So we're looking at the real story of why these athletes got into the business, why do they want to become a champion, why do they want to be on the GFW roster, what do they think it takes to be a successful professional wrestler.

"There's a story behind all of us and we're documenting that and letting that translate to where the wrestling fan is not viewing it as a once a week thing where you sit behind a TV every Monday or Thursday night. You are engaged and you can see it in the other forms of sports and entertainment. As I kid growing up, I certainly wanted to know everything and the fans do. They want to know everything they can about the guys they like and maybe even the guys they don't like. It's all about that engagement so that's at the tip top of our priorities. As you can see on our YouTube page and all of our social media platforms, it's how we're documenting it and how the style and feel of our promotion is."

[ LINK: Full Interview with RVAMag.com HERE ]

[Torch art credit Grant Gould (c) PWTorch.com]

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