KELLER'S TAKE KELLER'S BLOG: Thoughts on timing of Cena's injury and opportunity it creates Oct 4, 2007 - 3:32:20 PM

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Updated Thursday, Oct. 4 - 3:30 p.m.

There is never a great time to lose a top star for any reason, and you never wish an injury upon anyone, but that said - Raw's rating headlined by Cena vs. Mr. Kennedy this week was just a 3.2. You have go back ten years to find a lower rated Raw on the first Monday of October. It's possible Cena was the only talent holding things together, but it's also possible that Cena had his fans and detractors, and that with him as the long-term champion centerpiece of Raw, it had become monotonous for many viewers who were watching less frequently, if at all.

This injury forces Vince McMahon to take a new direction with Raw, and if he plays what cards he has well, it could lead to a surge in interest by presenting a product that feels fresher and newer. Just giving Orton and Hunter more TV time is the answer, though, isn't the likely best solution. Finding some newer, underutilized talents to give TV time would be nice.

It's difficult to understand how McMahon thinks fans should invest two hours plus in watching Raw when 70 percent of it is filled with wrestlers who are firmly established month after month to be jobbers to a few top tier players. The needless squashing and demeaning of Jeff Hardy (to both Umaga and Big Show over the past year), Cade & Murdoch, London & Kendrick, and Carlito (to Hunter), among other examples, has made the rest of the segments feel like filler, not a chance to see stars on the rise. The bill for that puzzilng bookng philosophy comes due during times like this.

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