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WWE NEWS: WWE announces free Network giveaway, how it affects U.K. market subscribers

Jan 29, 2015 - 12:35:55 PM
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By James Caldwell, PWTorch assistant editor

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WWE is once again offering the Network for free, this time in the month of February for new sign-ups. WWE's goal is to attract "visitors" and turn them into paid subscribers for WrestleMania month in March.

WWE is marketing the month of February with "Stone Cold" Steve Austin's latest live podcast with guest Triple H, the new Fast Lane PPV, and access to the Network library of content. Earlier this week, WWE quickly announced top items for the Fast Lane PPV - Sting face-to-face with Hunter and John Cena vs. Rusev.

After the Network's slow growth out of the gate that caused WWE to revise their 2014 earnings outlook, WWE tried a similar promotion in November. WWE followed that up with Stone Cold's first live podcast with Vince McMahon on December 1 to entice Network samplers to become paid subscribers.

“Last November, we offered a free month of WWE Network to new subscribers with great success, helping us reach the one million subscriber milestone,” said executive Michelle Wilson in Thursday's announcement. “We are excited to extend the same opportunity in February to those who have not yet subscribed, so they can experience all that WWE Network offers right before WrestleMania.”

WWE noted in Tuesday's Network announcement that the November give-away combined with expansion into U.K/Ireland and Royal Rumble subscriptions helped push WWE over the break-even bar of 1.0 million subscribers.

It remains to be seen if the Network remains above that mark following cancellations after the Royal Rumble. But, WWE hopes to offset losses by enticing new subscribers to try the Network in February leading into Mania Month.

Update: WWE emailed original U.K. market subscribers to inform them that they will receive the month of February free-of-charge as part of their initial sign-up.

PWTorch reader Ant C. writes: "I signed up when the Network went unofficially live in U.K. back on Jan. 14. I received an email today stating that as a thank you for signing up at the beginning, I'd qualify for the free month in February."


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