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RAW SOCIAL MEDIA: Twitter TV Rating for snowed-out Raw

Jan 27, 2015 - 12:34:09 PM

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By James Caldwell, PWTorch assistant editor

WWE Raw Nielsen Twitter TV Ratings

-- January 26: There was not a significant drop-off in Raw's Nielsen Twitter TV Rating despite WWE offering a studio show with basic follow-up on the Royal Rumble.

Raw's unique Twitter audience was 1.919 million, down from 2.450 million for the "Legends Reunion" Raw last week.

Total impressions were 11.622 million, down 13 percent from last week. Raw ranked #2 among series & specials, trailing "The Bachelor" on ABC.

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-- January 19: The "Legends Reunion" edition of Raw produced mixed bag results in Nielsen's Twitter TV Ratings.

Raw drew a unique Twitter audience of 2.450 million, up 13 percent from last week's show and the highest since July.

However, total impressions were 13.348 million, down 36 percent from last week's show, which was aided by buzz for Randy Savage's Hall of Fame induction before Raw that was included in the score.

Raw ranked #2 among series & specials on Monday night,t railing "The Bachelor" on ABC.

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-- January 12: Raw drew one of its biggest Nielsen Twitter TV Ratings over the past year. Due to Nielsen including tweets for three hours before the show, it's likely that the total was amplified by chatter about "Macho Man" Randy Savage's Hall of Fame induction before Raw.

Raw drew a unique audience of 2.168 million, up 76 percent from last week's score.

Raw's total impressions were 20.736 million, up 173 percent from last week's score. It was the highest score since the night-after-WrestleMania 30, which drew 21.711 million impressions.

Among series & specials, Raw ranked #2 behind "The Bachelor" on ABC. And, the College Football National Title Game dominated all of television with nearly 400,000 total impressions.

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-- January 5: WWE Raw's Nielsen Twitter TV rating declined significantly from last week's show. Last week, WWE threw as much at the audience as possible in one show, drawing ample Twitter chatter, before finishing with the return of The Authority.

On The Authority's first full night back on Raw, the unique Twitter audience was 1.234 million, down 48 percent from last week's two-month high. It was the lowest score since September. Raw's total impressions were 7.582 million, down 50 percent from last week's five-month high. It was also the lowest score since September.

Raw ranked #3 among series and specials on Monday night, trailing "The Bachelor" on ABC and "The Celebrity Apprentice" on NBC. Raw also would have ranked #3 if compared to one-off sports programming, trailing an NBA game on NBA TV and one ESPN college basketball game.