WWE News WWE NEWS: Raw TV quarter-hours - details on the WWE Title/Daniel Bryan this week's top draw
Jun 4, 2014 - 1:56:25 PM
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By James Caldwell, PWTorch assistant editor
WWE World Hvt. champion Daniel Bryan was involved in the top-rated segment on Monday's Raw without being present.
The segment with Stephanie McMahon discussing Bryan's WWE Title status - teasing a potential Bryan appearance - and John Cena's interruption boosted the second hour and overall show, as it was by far the highest-rated segment until the over-run.
Stephanie-Bryan-Cena in Q5 scored a 2.32 m18-49 rating, which compared favorably to a 2.41 over-run rating for the teased Randy Orton vs. Roman Reigns match that turned into Seth Rollins turning on The Shield to join Evolution.
The actual meat of the Stephanie-Bryan-Cena segment outdrew the over-run, as the 9:06 to 9:12 p.m. block drew 1.584 million viewers versus 1.519 million viewers for the over-run. Also, the peak viewership in Q5 topped peak viewership in the over-run.
Raw Break Down - key demo of m18-49
- Overall Show: 2.00 rating / 1.257 million viewers
- Q1: Raw started slow in m18-49 following the Payback PPV, opening with a low 1.76 rating for Evolution addressing their loss to The Shield and Batista quitting, plus one commercial.
- Q2: Raw declined to a show-low 1.70 rating for the first-half of Sheamus & RVD vs. Barrett & Cesaro in tag action, plus one commercial.
- Q3: Raw increased to a 1.82 rating for the end of the tag match, Damien Sandow's skit with Big Show, and two full commercial breaks.
The quarter-hour was boosted by the Sandow-Show skit to overcome two commercials. The tag match ended with just 1.224 million viewers, while the meat of the NBA skit was in the mid-1.3 million range, peaking with 1.375 million viewers.
- Q4: Raw increased to a 1.91 rating for Bo Dallas vs. Kofi Kingston, Stephanie backstage, and one commercial.
There was no significant movement in the quarter-hour until the one-minute backstage segment with Stephanie. Bo vs. Kofi was steady at 1.28 million viewers, then Stephanie's segment jumped to 1.369 million viewers at 8:55 p.m. EST leading into commercial.
- Q5: Raw got a big top-of-the-hour bump to a 2.32 rating (25 percent increase from Q4) for the Stephanie-Bryan-Cena segment.
The peak audience was 1.643 million viewers at 9:11 p.m. before Raw cut to break.
- Q6: Raw began a steady decline with a 2.10 rating for the follow-up John Cena vs. Kane match, and one commercial.
It was still the second-highest-rated segment of the show until the over-run, peaking with 1.554 million viewers at 9:21 p.m. when the match segment ended.
- Q7: Raw slid to a 1.95 rating for another round of Los Matadores vs. 3MB, Nikki Bella vs. Alicia Fox & Aksana, and two commercials as WWE began rapid-firing through undercard matches.
- Q8: Raw bumped up to a 2.03 rating for Adam Rose vs. Jack Swagger, one commercial, and the first portion of The Usos vs. Wyatts.
Rose-Swagger carried the quarter-hour, peaking with 1.511 million viewers at 9:52 p.m. before the Usos delivered a pre-commercial backstage promo.
- Q9: Raw did not get a top-of-the-hour bump, scoring a 2.01 rating for the middle of the Usos-Wyatts match, plus one commercial.
- Q10: Raw returned to a 2.03 rating for the end of Usos-Wyatts, one commercial, and Dolph Ziggler vs. Alberto Del Rio in a high-stakes MITB qualifying match.
The end of the tag match carried the quarter-hour, peaking with 1.502 million viewers at 10:16 p.m. The peak for Ziggler-Del Rio was 1.333 million viewers for the match finish at 10:29 p.m.
- Q11: Raw fell to a 1.89 rating for two commercial breaks and Goldust & Sin Cara vs. Rybaxel.
- Q12: Raw increased to a 2.03 rating for Rusev's skit, one commercial, and main event ring introductions.
Rusev's "celebration" and main event intros equally carried the weight of the segment, registering in the mid-1.3 million viewers range.
- Over-Run: Raw jumped to a 2.41 rating for the teased Orton-Reigns main event that turned into The Shield breaking up.
Included was peak viewership of 1.602 million viewers at 11:04 p.m. Raw then slipped into the mid-1.5 million viewers range before signing off with 1.522 million viewers at 11:08 p.m.
Caldwell's Analysis: Stephanie is performing at a high level, the Steph-Bryan segments have been a big draw over the past few months, and Cena interrupting on Bryan's behalf provided the star power necessary to keep the m18-49 audience tuned in for a potential resolution to the WWE Title situation. Bryan returning next week should deliver a strong rating, depending on how WWE sets up Bryan's appearance.
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