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WWE NEWS: Raw TV ratings are in - Raw falls below 3.0 on the Road to WrestleMania, hits year-low levels

Mar 18, 2014 - 5:02:33 PM
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By James Caldwell, PWTorch assistant editor

RawScoreboard_Wide_7.png



WWE Raw on Monday, March 17 scored a 2.98 rating, down from last week's 3.09 rating and down from a 3.26 rating two weeks ago.

Raw slipped below the 3.0-level for the first time since the final Raw of 2013.

- Raw averaged 4.075 million viewers, down seven percent from last week's show and down 11 percent from two weeks ago. It was the fewest viewers of the year.

Hourly Break Down: 4.001 million first hour viewers (fewest of the year), increase to 4.174 million second hour viewers (fewest of the year), and slight decline to 4.051 million third hour viewers.

The bright spot was the third hour only declining three percent from the second hour, as compared to 10 percent, 4 percent, and 9 percent the past three weeks.

WWE placed the highly-rated Daniel Bryan-Triple H feud in the final segment of the show, which appeared to help offset Raw's typical third hour slide.

- In the demographic ratings, Raw took a big hit in the key male demos of m18-34 and m18-49 to month-low levels. Raw also took a hit among general viewers, male and female.

The final hour scored the highest m18-34 rating of the night, but only slightly higher than the third hour. The reverse was true for m18-49, which scored highest in the second hour before declining in the third hour.

On cable TV Monday night, Raw still ranked #1 in overall viewers and in the male demos.

- One year ago this week, Raw slid to a 3.09 rating after scoring a 3.35 rating the week before.

Caldwell's Analysis: There are several reasons you could come up with to explain why Raw does not have WrestleMania Season momentum in the overall ratings picture. Bryan-Hunter has individual momentum, but the overall show's performance does not reflect Mania Season. Outside of what WWE is doing (or not doing), the Daylight Savings Time change appears to have hurt the last two weeks with the earlier start time. But, that's only one of several factors to consider when looking at the overall picture.


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