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WWE NEWS: Raw TV ratings are in - Raw nearly drops to year-low

Mar 11, 2014 - 10:00:12 PM
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By James Caldwell, PWTorch assistant editor

RawScoreboard_Wide_4.png



WWE Raw continues to fall short of "WrestleMania Season" TV ratings.

Raw on Monday, March 10 dropped to a 3.09 rating, down down five percent from last week's 3.26 rating.

Despite featuring Hulk Hogan, The Undertaker, and Daniel Bryan's "Occupy Raw," this was the second-lowest-rated Raw of the year.

- Raw averaged 4.368 million viewers, down 4.5 percent from last week's average of 4.576 million viewers.

Raw's viewership was in-line with the buzz-less Elimination Chamber lead-in show on February 17, which averaged 4.364 million viewers.

Hourly Break Down: Only 4.165 million first hour viewers (by far the fewest of the year), a jump to 4.676 million second hour viewers, and a sharp nine percent decline to 4.265 million third hour viewers.

- On cable TV Monday night, Raw ranked #1 in overall viewers and adult demos.

The high point of the show was Raw's demo rating among younger viewers, as m18-34 & teen males were the only demos that increased from last week.

Caldwell's Analysis: A slow start to WrestleMania Season and perhaps a portion of the audience upset by last week's Raw in Chicago led to people not checking in this week - or just checking in during the second hour. The key will be next week's rating after WWE created a favorable situation with Bryan added to the WWE Title mix at WrestleMania and a "feel good" show this week.

Overall, WWE had The Rock in the mix for three consecutive Mania seasons. It feels like Rock's absence is hurting WWE's ability to draw in a wider demographic to boost the overall rating, especially females. His contribution to the last three Mania Seasons should be much more appreciated based on the current Raw ratings performance.


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