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WWE EARNINGS: First-Half 2013 Results - comparison of "Mania Season" performance, big increase in TV Revenue, plus Top 10 Revenue Sources

Aug 1, 2013 - 8:10:32 AM
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By James Caldwell, PWTorch assistant editor

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For the first six months of 2013, WWE reported total revenue of $276.3 million compared to $264.7 million over the first six months of 2012.

Concerning the company's profitability through the first two months of 2013, WWE reported Operating Income of $26.2 million compared to $44.4 million in the prior-year period. This was mainly due to a reduction in PPV profits from increased WrestleMania production costs, a $10.2 million increase in staff costs for WWE's long-term growth plans, and a $4.7 million impairment charge for the "Dead Man Down" box-office release.

- The Revenue increase was the result of the timing of WWE's increased TV Rights Revenue (this was not recognized until the second-half of 2012), increased revenue from WrestleMania, and more lucrative domestic live events.

The increase was offset by an 11 percent decline in revenue from outside of North America due to fewer international live events and the softening Latin America market, lower home entertainment revenue, and "weaker sales of licensed products."

- The big gainer in the Revenue comparison was TV Rights Fees, which shot up more than $10 million (16.3 percent) to $75.5 million compared to $64.9 million in Q2-2012. (The difference being the additional third hour of Raw and the launch of new TV shows occurring in the second-half of 2012).

- Percentage-wise, a big Revenue gainer was the Digital Media division, which increased 22 percent compared to Q2-2012 due to WWE's increased Mobile/App push, online licensing deals, and favorable ad rates on their website.

Q1 & Q2 Top Revenue Sources 2013

TOTAL REVENUE - $276.3 MILLION

(1) TV Rights - $75.5 mill. (27.3%)
(2) Live Events - $61.1 mill. (22.1%)
(3) PPV Revenue - $52.2 mill. (18.9%)
(4) Licensing - $30.7 mill. (11.1%)
(5) Home DVD - $14.1 mill. (5.1%)
(6) Venue Merch - $12.0 million
(7) WWE.com - $11.6 million
(8) WWE Shop - 6.6 million
(9) WWE Studios - $4.0 million
(10) WWE Magazine - $2.9 million

vs.

Q1 & Q2 Top Revenue Sources 2012

TOTAL REVENUE - $264.7 MILLION

(1) TV Rights - $64.9 mill. (24.5%)
(2) Live Events - $57.6 mill. (21.8%)
(3) PPV Revenue - $54.3 mill. (20.5%)
(4) Licensing - $30.8 mill. (11.6%)
(5) Home DVD - $17.0 mill. (6.4%)
(6) Venue Merch - $10.5 million
(7) WWE.com - $8.7 million
(8) WWE Shop - $6.2 million
(9) WWE Studios - $5.4 million
(10) Magazine - $2.7 million

Caldwell's Analysis: The order of the Top 10 is unchanged, but the gap between TV Rights Revenue and the rest of the total is more pronounced through the first six months this year compared to last year because of the additional hours of television.

The percentage-changes compared to the total are also interesting, as TV Rights increased from just under one-fourth of the total to more than one-fourth of the total, PPV Revenue decreased from one-fifth of the total to less than one-fifth, and Home Video sales dropped to only five percent of the total.


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