WWE News WWE NEWS: Inside the RVD vs. Jericho match - how ESPN viewership affected Raw's 22-minute TV main event
Jul 18, 2013 - 12:20:46 AM
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By James Caldwell, PWTorch assistant editor
The effect of ESPN's "Home Run Derby" was most felt at two points during Monday's WWE Raw - (1) during the first quarter-hour of the show when viewers tuned in for the immediate MITB PPV fallout, then bailed to the Derby and (2) during the three-segment, 22-minute Rob Van Dam vs. Chris Jericho main event match.
The following is a break down of the RVD vs. Jericho main event based on minute-by-minute ratings and viewership inflows/outflows in the males 18-49 demographic, which captures the widest portion of WWE's key demographic.
- Overall Rating: RVD vs. Jericho scored a 2.0 rating stretched out over Q11 and Q12, which were the two lowest-rated quarter-hours of the second and third hours up against the conclusion of the Home Run Derby.
- Q11 break down: Raw returned from break with 1,287 million viewers at 10:31 p.m. when the match started. At the time, Raw gained 22,000 viewers from the Derby.
The main event cut to its first break at 10:35 p.m. with 1.358 million viewers. During the commercial, viewers bailed to the Derby - Raw lost 50,000 viewers between 10:35 and 10:36 and another 40,000 viewers during the remainder of the commercial.
Raw then regained 34,000 viewers from the Derby at 10:40 p.m. This helped pushed viewership to a Q11 peak of 1.390 million viewers at 10:43 p.m. before Raw cut to a second mid-match commercial.
- Q12 break down: Raw lost 34,000 viewers to the Derby during the commercial. Raw then regained 25,000 viewers from the Derby at 10:50 p.m. as RVD vs. Jericho built to its conclusion.
The main event slowly regained viewers during the final few minutes of the match, but did not generate a significant gain until 1,448 million viewers at 10:54 p.m. for the finish of the match.
Immediately after the match concluded, 52,000 viewers bailed to the Derby. This is reflected by Raw drawing 1,281 million viewers at 10:55 p.m. (a drop of 11.6 percent) before Raw cut to its final break at 10:56 p.m.
- RVD vs. Jericho Break Down:
10:31 p.m. - 1.287 million viewers
10:34 p.m. - 1.417 million viewers
10:43 p.m. - 1.390 million viewers
10:52 p.m. - 1.399 million viewers
10:53 p.m. - 1.406 million viewers
10:54 p.m. - 1.448 million viewers (finish of the match)
10:55 p.m. - 1.281 million viewers
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