By James Caldwell, PWTorch assistant editor

WWE and Post Cereals officially announced Tuesday an expanded relationship centered on top star John Cena.

Cena will now appear regularly on "Fruity Pebbles" cereal boxes, appear in TV commercials, and be the face of the brand online.

******* Official Press Release ********

PARSIPPANY, N.J. and STAMFORD, Conn. (June 18, 2013) – WWE Superstar John Cena can add another notch to his WWE Championship title, this time knocking Fred Flintstone out of the ring, off of the box and out of TV commercials. Post Fruity Pebbles is expanding its existing partnership with WWE and Cena, through the launch of two new TV commercials, a photo app and an on-pack giveaway. Previously, John Cena appeared as a “Pebble-ized” character on special boxes of Fruity and Cocoa Pebbles, and now he’s back for more.

“We’re thrilled to be expanding our partnership with John Cena beyond the cereal box and connecting him with fans both on TV and at play,” said Sharon Pupel, Marketing Director at Post Foods. “We hope kids enjoy virtually interacting with the ‘champ’ through the launch of the PebblesPics app and on-pack giveaway, and we want to make sure we continue to provide fans with fun and positive experiences, not only at the breakfast table, but throughout the day whenever and wherever they choose to play.”

“I am excited to continue to develop WWE's relationship with Post Fruity Pebbles,” said Cena. “The ability to reach young WWE fans through the brand’s commercials and new mobile app is a great opportunity.”

The TV campaign consists of two new spots, both of which are currently on air. The first TV spot features Cena enjoying a bowl of Fruity Pebbles to amp up his morning. In the second spot, Cena drives fans to a new interactive mobile app, PebblesPics, giving them the chance to virtually get in the ring with the record-breaking WWE Champion.

PebblesPics, available today through iTunes and in the Google Play store, allows users to create a photo of themselves “posing” with Cena by superimposing an image of him alongside their own image, making it appear as though the user has actually been photographed standing with the WWE Superstar. Two photos of Cena are available upon download, and additional bonus images can be unlocked when the user scans their Pebbles cereal box via a QR code. Users also have the option to share the images with their friends across multiple platforms, including Facebook, Twitter and Instagram.

Additionally, fans can take Cena home - this time in action figure format. With the purchase of two boxes of Pebbles cereal, fans can receive two free Mattel WWE Rumblers figures.

For more information about Post Pebbles or to download the photo app, visit Facebook.com/PebblesCereal or PebblesMania.com/app.

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