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WWE NEWS: Raw TV viewership insight 6/10 - detailed picture of which TV shows viewers watched before and during Raw, cross-over channels, more

Jun 15, 2013 - 4:05:52 PM
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By James Caldwell, PWTorch assistant editor

Raw20th_44.jpg



PWTorch has received new TV viewership insight on wrestling programming, including the Monday, June 10 episode of WWE Raw leading into the Payback PPV.

Most notably, two things are happening in the third hour of Raw - viewers are coming over from "Family Guy" on TBS and viewers are leaving for "Pawn Stars" on History Channel.

This is based on viewership in-flows and out-flows among adults 18-49. Because the viewership data captures both males and females, it's worth noting that Lifetime provided a significant lead-in for the first hour of Raw, which is the "general family hour" at 8:00 p.m. EST.

Tune-In Break Down

- Raw's First Hour: 20,000 viewers switched over from "American Pickers" on History, 16,000 viewers switched over from Syfy, 13,000 switched over from Lifetime, 12,000 switched over from G4, and 9,000 switched over from TBS.

The majority of Raw's first hour viewership came from viewers simply tuning in at the start of Raw. The break down - 45 percent tune-in, 30 percent lead-in from previous USA Network programming, and 5 percent from "switch in" viewership. (The total does not add up to 100 percent for incomplete data.)

- Raw's Second Hour: Only one percent of Raw's audience was from viewers "switching in" to Raw. The top source was VH1, which provided 19,000 viewers following the conclusion of "Hit the Floor."

- Raw's Third Hour: Four percent of Raw's audience was from viewers "switching in." This was led by TBS providing 31,000 viewers following the conclusion of "Family Guy," which was the top source of the night. CBS also provided 13,000 viewers following the conclusion of "Mike & Molly."

Tune-Out Break Down

- Raw's First Hour: The least amount of "switching out" came during the first hour. This only made up one percent of the audience out-flow, led by 10,000 viewers switching to VH1.

- Raw's Second Hour: There was a significant out-flow to Great American Country during the second hour. 35,000 viewers left for GAC, followed by 4,000 to TBS.

- Raw's Third Hour: The largest tune-out of the night occurred when 39,000 viewers flocked to "Pawn Stars" on History Channel. This was followed by 14,000 viewers to "American Dad" on Adult Swim, 13,000 viewers to TBS, and 7,000 viewers to ESPN for Red Sox vs. Rays MLB baseball.

Overall Break Down

- In-Flows: Overall for all three hours of Raw, TBS was the top provider of new viewers, followed by History Channel, Teen Nick, VH1, and Syfy.

- Out-flows: Overall for all three hours of Raw, viewers left mostly for History, followed by Great American Country, TBS, Adult Swim, and VH1.

Caldwell's Analysis: This confirms what has been suspected for some time - "Pawn Stars" on History has a significant effect on Raw's third hour viewership. Also notable is strong cross-over with Great American Country - reflecting WWE reaching the wrestling/country/NASCAR demographic - and wrestling viewers also watching adult cartoons such as Family Guy.


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