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WWE NEWS: Raw TV ratings are in - Did WWE get a Rock Bump two weeks away from WrestleMania?

Mar 26, 2013 - 5:08:32 PM
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By James Caldwell, PWTorch assistant editor

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WWE Raw on Monday, March 25 scored a 3.24 rating, getting a Rock Bump from last week's near-year-low 3.09 rating.

However, Raw remained below the Mania Season level. Prior to last week, Raw scored 3.30 (Feb. 18), 3.46 (Feb. 25), 3.54 (Mar. 4), and 3.36 (Mar. 11) ratings.

Raw averaged 4.62 million viewers, up eight percent from last week's year-low. Similarly, Raw remained below the Mania Season level in viewership.

- Hourly Break Down: 4.58 million first hour viewers, 4.69 million second hour viewers, and 4.58 million third hour viewers.

The drop-off from the second to third hour was not as pronounced as recent weeks, but it continued Raw's 10-week streak of viewership dropping in the final hour.

The strong point for the final hour was better ratings among adult males compared to the first hour, which drew the same number of viewers. This is consistent with Raw's pattern of drawing a general audience in the first two hours before that audience drops off in the third hour and is replaced by older males.

- On cable TV Monday night, Raw ranked #1 in total viewers and adult male demos. Raw also drew well among the general audience with Rock back on the show, as well as females 18-49, which increased two-tenths of a rating.

Caldwell's Analysis: Not as much of an overall ratings bump as you would expect two weeks before Mania and with Rock back on the program, but the demos performed well with Rock in-person in a big segment with John Cena. The take-away is that it could have been more if WWE advertised Rock returning on last week's show.


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