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WWE NEWS: Raw TV ratings - details on how Paul Bearer tribute episode fared, plus latest third-hour drop-off

Mar 12, 2013 - 5:04:35 PM
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By James Caldwell, PWTorch assistant editor

RawCrowd2_7.jpg



Without a loaded Raw like two weeks ago or buzz for The Undertaker's return & Old-School theme last week, WWE Raw on Monday, March 11 dipped to a three-week ratings low.

Raw scored a 3.36 rating, down five percent from a 3.54 rating last week. Two weeks ago, Raw scored a 3.46 rating.

- Raw averaged 4.81 million viewers, down four percent from an average of 5.02 million viewers last week. Raw did top viewership from two weeks ago, though.

Hourly Break Down: 4.98 million first hour viewers for the first look at how WWE would tribute Paul Bearer following Bill Moody's death, 4.89 million second hour viewers, and a seven percent decline to 4.57 million third hour viewers.

It was the ninth consecutive week that Raw's third hour viewership declined from the second hour. It also marks 32 out of 34 shows during the Three-Hour Raw Era to have that distinction.

- Also of note, the replay of Chris Jericho's "Robot Combat League" that followed Raw's over-run at 11:15 p.m. EST averaged 1.21 million viewers. So, the third hour of Raw averaged 4.57 million viewers, then an unhyped Jericho-hosted episode dipped 73 percent out of the prime-time window. It reinforces WWE TV as appointment television with habitual viewership.

- On cable TV Monday night, Raw ranked #1 in viewers during the first and second hours, but fell to #2 behind "Pawn Stars" on History Channel in the third hour. Raw ranked #1 in all key male demos, but ranked #2 in adults 18-34 behind "Teen Mom 2" on MTV.

- Last year this week, a two-hour Raw scored a 3.27 rating and averaged 4.82 million viewers. This year's rating was slightly higher, but viewership was essentially even.


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