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WWE NEWS: WWE reports Q4-2012 revenue - YouTube & Three-Hour Raws drive increase, WWE reports profit, McMahon comments, Top 10 Revenue Sources

Feb 28, 2013 - 8:09:49 AM
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By James Caldwell, PWTorch assistant editor

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WWE reported Thursday official Fourth Quarter 2012 (October to December) revenue of $115.1 million, up two percent from $112.9 million in Q4-2011.

A key factor in the increase were new licensing agreements with YouTube and Hulu. WWE identified that "WWE.com Revenues" increased to $6.2 million from $2.7 million in Q4-2011 "primarily due to increased rights fees associated with the licensing of original short-form content to YouTube and the licensing of next-day access of current WWE TV programs to Hulu Plus."

A second significant increase was in TV Rights Revenue. WWE noted TV Revenue increased 20 percent to $40.6 million in the quarter (vs. $33.9 million in Q4-2011). This was "primarily due to" the addition of a third hour of Raw, adding the kids-oriented Saturday Morning Slam show, and launching WWE Main Event.

Another increase came in the Consumer Products division, which had one of its best quarters in three years. WWE noted Home Entertainment revenue from their DVD releases increased 48 percent to $9.6 million (vs. $6.5 million in Q4-2011).

In the profitability department, WWE's Net Income was $0.6 million (or $0.01 per share, which was in-line analysts's predictions) compared to a Net Loss of $0.8 million in Q4-2011 due to WWE Studios.

WWE CEO Vince McMahon commented on WWE's performance: "In the fourth quarter, we continued to make important progress on our key strategic initiatives, expanding the production and licensing of new programs, and enhancing our brands."

- One area of concern - which relates to WWE's attempt to have a strong international presence - was a 21 percent decline in international revenue. It's not as significant as a domestic loss, though, because international business only makes up 25 percent of WWE's total revenue.

However, the Latin America market has dropped off. WWE reported only $1.4 million in Latin America revenue, down 77 percent from Q4-2011. The comparability issue is a factor, though, as WWE ran a big tour in Mexico in Q4-2011.

- Break Down of WWE's Q4-2012 Revenue Sources from $115.1 million total:

(1) TV Revenue - $40.6 million
(2) Domestic Live Events - $13.9 million
(3) PPV Revenue - $13.0 million
(4) Home Video - $9.6 million
(5) Int'l Live Events - $9.4 million
(6) Licensing - $8.4 million
(7) WWE.com Revenue - $6.2 million
(8) WWEShop Revenue - $5.9 million
(9) Venue Merch. - $3.8 million
(10) WWE Studios - $0.6 million


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