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WWE NEWS: WWE signs new distribution agreement - what is the purpose of the deal?

Nov 19, 2012 - 12:55:11 PM
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By James Caldwell, PWTorch assistant editor

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WWE and FremantleMedia Enterprises announced Monday a "major new distribution agreement" to distribute WWE's home video products internationally.

The deal, which goes into effect in January 2013, targets the Europe, Middle East, and Africa markets. WWE tours Europe twice per year and recently expanded Middle East touring. The next extension is delivering more home video content to the region.

The initial home video offerings will include Night of Champions 2012, Hell in a Cell 2012, Top 100 Raw Moments, the Attitude Era DVD, and the eventual WrestleMania 29 DVD. The deal calls for standard DVD distribution as well as digital.

The purpose of the deal is to improve WWE's revenue performance in the Europe, Middle East, and Africa (EMEA) business segment. For Third Quarter 2012, WWE reported EMEA revenue of $9.4 million, which was down 33 percent from $14.1 million in Q3-2011.

For the nine months completed in 2012, WWE reported EMEA revenue of $51.6 million compared to $57.0 million through the first nine months of 2011.

[ LINK: Distribution deal press release here at 4-traders.com ]


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