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WWE NEWS: Raw TV ratings report - inside the numbers on Raw leading to Survivor Series

Nov 13, 2012 - 7:10:17 PM
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By James Caldwell, PWTorch assistant editor

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WWE Raw on Monday, November 12 scored a 2.87 rating for all three hours. This was in-between a 2.78 rating last week and a 2.94 rating two weeks ago following the Hell in a Cell PPV.

- Raw averaged 4.19 million viewers for all three hours, which was up three percent from 4.08 million viewers last week for a taped show.

In the individual hours, Raw was hurt by the third hour again. Despite a John Cena vs. C.M. Punk main event, Raw's viewership declined from the second to third hour for the 13th consecutive week.

Hourly Break Down - 4.15 million first hour viewers, 4.39 million second hour viewers, and 4.03 million third hour viewers. The third hour drop-off was 8.5 percent, which follows 9.3 percent last week, 10.3 percent two weeks ago, and 6.1 percent three weeks ago.

Raw's third hour did stay above the four-million-viewers benchmark for the first time in five weeks and only the second time in the past nine weeks.

- On cable TV Monday night, Raw ranked #2 in overall viewers and key male demos behind the NFL game, which averaged 12.8 million viewers. That's in-line with ESPN's MNF average this season.

In the weekly demos, Raw was up and down compared to last week. The high-point was males 18-34, which scored its highest rating of the fall season. The low-point was adults 18-49, which registered the lowest rating in the demo in three weeks.

Caldwell's Analysis: An average performance. Not bad, not good. Just kind of where Raw is, even with WWE trying to throw out a PPV headline match of Cena vs. Punk on short notice. WWE not allowing the audience to anticipate anything and just giving away everything in this three-hour format prevents big matches from moving the needle.


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