TAKE PWTORCH
WITH YOU! Get our iPhone App (FREE!): Click Here Or enter "PWTorch.com" on your Blackberry or other Smart Phone browser for mobile-version of PWTorch.
WWE News
WWE News: MyNetworkTV president discloses Smackdown's timeslot this fall Apr 13, 2008 - 11:13:16 PM
WWE Smackdown will remain in the Friday night timeslot this fall when it moves from its current location on the CW to MyNetworkTV. The announcement will be made official in May when MyNet reveals its slate of fall programming for advertisers.
In an interview with TVWeek.com, MyNet president Greg Meidel said Smackdown will anchor their Friday night line-up. "We see it not only as an immediate franchise for us on Fridays but also as a promotional platform to promote what’s coming up the following week," Meidel said.
Meidel said Smackdown's demographics are in line with their other programming during the week, allowing advertisers to target ads each night of the week. "We go after adults 18-49, and we do have a slight advantage with men," he said.
Meidel also commented on the general feeling among affiliates with the addition of Smackdown to MyNet, which mainly consists of former UPN affiliates that previously carried Smackdown.
"They’re very aware and very knowledgeable of the strength of the brand and they have been involved and partnered with them in the past," Meidel said. He added that it's an opportunity to take a proven franchise from WWE and attract a large audience on Friday nights, as was the case on UPN.
- Interview link.
Send feedback on this article to pwtorch@gmail.com and we'll regularly publish reader feedback in the "Torch Feedback" category on the Main Listing.
INCREDIBLE BENEFITS! Over 50 full-length audio updates per month (iPod compatible)... New weekly award-winning Pro Wrestling Torch Newsletter (text and printable pdf versions) with latest exclusive insider news, new Torch Talks, great columns, Keller's cover story, much more... Hundreds of full-length back issues of PWTorch Newsletter from late-'80s to today... Ad-free access to PWTorch.com's Main Listing... VIP Forum with interaction with other subscribers and Torch staff... Torch Talk Library with text and audio of hundreds of interview installments from last 20 years... Great layout... Deepest archives on pro wrestling history anywhere... Keller's PWTorch Today PDF Bulletins with email alerts... VIP Email reports on major PPVs and TV shows... Staff Roundtable Reviews (text and audio) followiing major events... The best staff of writers and world class reporting since 1987... We'd love for you to join us and experience the most entertaining, authoritative, experienced staff of professional reporters and commentators in the business...
Compare the value of four or five months of PWTorch VIP content to the price of just one PPV. Can you cut 25 cents a day from your budget to make room for PWTorch VIP?
AND NEW FOR 2009! Monthly "Vintage Audio Torch Talks." We are releasing for the first time ever audio versions of our text Torch Talk updates, the historical first series of insider interviews ever. Wade Keller's newsmaking in-depth interviews with wrestling's biggest names are now being made available exclusively to VIP members. But you must be a member each month, as these are not archived, so they are replaced with a new one each month! This debuted in January 2009 with a 68 minute interview with the late "British Bulldog" Davey Boy Smith. Who's next? Hulk Hogan? Eric Bischoff? The Rock? Goldberg? Jeff Hardy?
