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WWE News
WWE News: MyNetworkTV president discloses Smackdown's timeslot this fall
Apr 13, 2008 - 11:13:16 PM |
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By James Caldwell, Torch columnist
WWE Smackdown will remain in the Friday night timeslot this fall when it moves from its current location on the CW to MyNetworkTV. The announcement will be made official in May when MyNet reveals its slate of fall programming for advertisers.
In an interview with TVWeek.com, MyNet president Greg Meidel said Smackdown will anchor their Friday night line-up. "We see it not only as an immediate franchise for us on Fridays but also as a promotional platform to promote what’s coming up the following week," Meidel said.
Meidel said Smackdown's demographics are in line with their other programming during the week, allowing advertisers to target ads each night of the week. "We go after adults 18-49, and we do have a slight advantage with men," he said.
Meidel also commented on the general feeling among affiliates with the addition of Smackdown to MyNet, which mainly consists of former UPN affiliates that previously carried Smackdown.
"They’re very aware and very knowledgeable of the strength of the brand and they have been involved and partnered with them in the past," Meidel said. He added that it's an opportunity to take a proven franchise from WWE and attract a large audience on Friday nights, as was the case on UPN.
- Interview link.
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