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TNA NEWS: Dixie Carter responds to Steve Austin saying TNA is not at the level, talks plans to re-brand TV product, did she intentionally leave talent in the dark during TV negotiations?, more

Dec 4, 2014 - 3:00:55 PM
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By James Caldwell, PWTorch assistant editor

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During "Stone Cold" Steve Austin's live podcast interview with Vince McMahon this week on WWE Network, Austin brought up other competitors to WWE. Austin framed it as TNA isn't really on the level, especially compared to WCW during the Monday Night Wars, which set up McMahon to describe "every form of entertainment" being competition to WWE.

In an interview with the U.K. edition of the Huffington Post, TNA president Dixie Carter was asked about WWE's viewpoint that TNA is not "major competition," with the comments attributed to McMahon.

"Well, I think it's ridiculous to say that we're not competition," Carter replied, then shifted blame to WWE for a lack of growth instead of examining TNA's performance. "If we weren't competition they wouldn't try to stop our growth at every turn. We're both wrestling companies and so competing for the same networks internationally and the same ticket sales globally and therefore you are competitors, but all we can do is focus on what we do best."

This set up Carter to describe TNA's plans to re-brand the company next year, but she did not provide specifics. "My big focus for 2015 is to further distinguish our product from anybody else's out there," Carter said. "What can we do better and what have we been doing great that we can take to another level. We're going to be announcing in the coming weeks some realty exciting changes to our show and that's a big part - trying to make our brand much more distinctive than not just WWE but other wrestling companies around the world."

Carter is now on the interview circuit after signing a new U.S. TV deal with Destination America because she's confident the partnership with Discovery Communications will transform the company.

"I needed to find somebody who wanted not just to licence a two hour show from us but to be a true partner on every level," Carter said. "I'm just excited about all the different unique opportunities that we're going to have to help grow our brand. We're looking at it as a completely fresh start and the timing is perfect. I just can't wait for everybody to feel what I'm feeling."

Carter also addressed the timeline of events negotiating a TV contract. She made it sound like it was a business decision to be short on details with the roster, while also trying to avoid making talent feel like they were being left in the dark on the company's future.

"I told them that I needed them to trust me and that there was more I wanted to share but for the sake of our livelihoods, that it wouldn't be good business or prudent to do so. I told them I was going to work very hard and that we had interest from several places," Carter said.

"However, as I said earlier, I was looking for somebody that wanted to make not just a financial but a time and effort investment into us and into our talent. I wasn't going to stop until I found that. So the talent were part of the process the entire way, I told them as much as I possibly could and they were the first to hear the news when I could tell them."

[ LINK: Full Interview in TNA's key international market HERE ]


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