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TNA NEWS: Impact TV ratings - how did the first 2013 show fare?

Jan 4, 2013 - 5:20:24 PM
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TNA Impact on Thursday, January 3, 2013 scored a 1.14 rating, up significantly from the year-end average of a 1.00 rating.

It was the highest rating since August 23, 2012 and the second-highest rating in the new timeslot an hour earlier.

Impact averaged 1.62 million viewers, which was the most viewers since 1.72 million on Aug. 23 and also the second-most viewers in the new timeslot.

- Despite the strong increases in overall rating and viewership, Impact barely moved in the key male demographics. In both males 18-49 & 18-34, Impact increased 0.03 compared to last week's show.

Week-to-week growth was seen among younger viewers, interestingly. Impact doubled its m12-17 rating from last week and m12-34 was up more than one-tenth of a rating.

- On cable TV Thursday night, Impact was a distant #35 in overall viewers, and ranked poorly in the key male demos (#28 in m18-34 and #25 in m18-49). ESPN's Fiesta Bowl game certainly contributed to that. Impact was also topped by South Park, Family Guy, Pawn Stars, and NCIS repeats in m18-49.

The Impact episode one year-ago this week scored one-tenth of a ratings point higher in key adult males and the show two years-ago scored two-tenths higher.

- Also of note, Impact did not provide a strong lead-in to Spike TV's new Bellator 360 program. The Bellator show did not register on cable TV Thursday night in either viewers or male demos. It remains to be seen if the first fight Bellator card on January 17 fares better.

Caldwell's Analysis: Excitement and Hope for the first show of the year, plus a push for Sting returning appeared to contribute to the improved performance. Whether they can maintain this level or if they slip back to a 1.0 rating and 1.3 million viewers remains to be seen. Within this week's show, it will be interesting to see if a full quarter devoted to the Knockouts also contributed to the performance. We should have quarter-hour ratings early next week to see if that's the case.


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