TNA News TNA NEWS: Impact quarter-hour TV ratings - inside the numbers on Thursday's Impact
Nov 30, 2012 - 5:06:53 PM
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By James Caldwell, PWTorch assistant editor
TNA Impact on Thursday, November 29 officially scored a 1.01 rating off a first hour 0.96 rating and second hour 1.06 rating.
This week's pattern: Impact started slow with a 0.92 rating, built to a 1.08 rating at the top of the second hour (former first hour), peaked in Q7 with a 1.09 rating, and dipped to a 1.04 rating to close the show.
First Hour Break Down
Q1: Impact opened with a 0.92 rating for Hulk Hogan calling out Bully Ray for a Hogan Knows Best segment, followed by one commercial and ring intros for the Knockouts match of the show. (up 6% vs. new timeslot Q1 average)
Q2: Impact increased to a first-hour-high 1.00 rating for Mickie James vs. Gail Kim in a five-minute match, James Storm backstage with A.J. Styles, one commercial, Hulk Hogan dressing down X Division contenders in his office, and Bobby Roode cutting a promo. (up 10% vs. new timeslot Q2 average)
Q3: Impact stayed at a 1.00 rating for Christian York answering Roode's call-out, one commercial, and a five-minute Roode vs. York match. (up 8% vs. new timeslot Q3 average)
Q4: Impact dipped to a show-low 0.91 rating. This quarter-hour included an Aces & Eights video, pre-taped Gut Check deliberations, and ring intros for the top-of-the-second-hour main event, plus two full commercial breaks affecting the rating. (down 2% vs. new timeslot Q4 average)
Second Hour Break Down
Q5: Impact increased to a 1.08 rating for A.J. Styles & James Storm vs. Daniels & Kazarian in a seven-minute tag match, the Lockdown 2013 announcement, and one commercial. (up 1% vs. new timeslot Q5 average)
Q6: Impact dipped to a 1.02 rating for a segment that TNA presented as a "comedown" quarter-hour. This included a Samoa Joe backstage promo setting up a match next week, Douglas Williams's ring intro, one commercial, an unannounced Matt Morgan vs. Williams two-minute match, and the first portion of this month's Gut Check evaluation. (down 1% vs. new timeslot Q6 average)
Q7: Impact increased to a show-high 1.09 rating for Wes Brisco's Gut Check verdict, a backstage confrontation between Hulk Hogan and Bully Ray, one commercial, and ring intros for the just-announced X Division Title main event. (up 6% vs. new timeslot Q7 average)
Q8: Impact dipped to a 1.04 rating for Rob Van Dam vs. Austin Aries in the main event, one mid-match commercial, and a show-concluding stare down between Hogan and Bully Ray. (down 2% vs. new timeslot Q8 average)
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