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TNA NEWS: Impact quarter-hour TV ratings - inside the numbers on last week's Impact leading to Bound for Glory

Oct 15, 2012 - 4:47:30 PM
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TNA Impact on Thursday, October 11 leading to the Bound for Glory PPV officially scored a 0.87 rating off a first hour 0.82 rating and second hour 0.92 rating.

No quarter-hour during the show topped a 1.0. The peak was a 0.95 rating in Q5 and Q6 to start the second hour, but the show trailed off to a 0.89 rating in Q8.

First Hour Break Down

Q1: Impact was hurt by another slow start, this time a 0.72 rating, which tied the very first week when Impact went live an hour earlier in the new timeslot on May 31. The first quarter-hour featured an impromptu and inefficiently-presented Austin Aries vs. James Storm match to start the show. There was also one commercial. (Q1 down 17.3% vs. live summer run Q1 average)

Q2: Impact increased to a 0.80 rating as the audience found the show. The second-lowest-rated segment of the show featured Hulk Hogan, Sting, Daniels & Kazarian, and Bully Ray in the ring setting up the TV main event. There was also one commercial. (Q2 down 11.4% vs. live summer run Q2 average)

Q3: Impact increased to a 0.86 rating as the audience continued tuning in. The segment featured A.J. Styles vs. Hernandez, one commercial, Zema Ion and RVD setting up an X Division Title match at Bound for Glory, and backstage with Hogan & Sting. (Q3 down 7.9% vs. live summer run Q3 average)

Q4: Impact increased to a first-hour-high 0.89 rating for the first-half of Sting & Bully Ray vs. Daniels & Kazarian, plus two full commercial breaks. (Q4 down 3.6% vs. live summer run Q4 average)

Second Hour Break Down

Q5: Impact only slightly increased to a 0.95 rating at the start of the second hour for the conclusion of Sting & Ray vs. Daniels & Kaz, plus one commercial and various non-wrestling segments. (Q5 down 10.9% vs. live summer run Q5 average)

Q6: Impact stayed at a 0.95 rating for Miss Tessmacher vs. Gail Kim for half of the quarter-hour, one commercial, and Bobby Roode, James Storm, and King Mo backstage. (Q6 down 8.1% vs. live summer run Q6 average)

Q7: Impact slipped to a 0.90 rating for video packages, Tenay and Taz on-camera breaking down the BFG PPV line-up, one commercial, ring introductions for the main event, and the first few minutes of the Jeff Hardy vs. Bobby Roode main event. (Q7 down 12.6% vs. live summer run Q7 average)

Q8: Impact was essentially flat with a 0.89 rating for the conclusion of Hardy vs. Roode, one commercial, and Austin Aries's post-match promo leading into Hardy vs. Aries for the TNA Title at BFG. (Q8 down 17.0% vs. live summer run Q8 average)

Caldwell's Analysis: The whole show was down, overall, so the trends aren't as evident, but the show ended on a flat note leading into the biggest PPV of the year. TNA also struggled to draw in audience on the final two episodes before the PPV because of how their top stars were booked. Roode and Storm were over-exposed and lost momentum, Hardy was treated like a mime who didn't want to speak up to Aries, and Aries's character suddenly went from defending TNA against Aces & Eights to hating the company in a span of a few weeks. TNA then put those stars in match situations without establishing why the matches were important. As a result, TNA simply did not have a chance against strong TV competition on Thursday night.


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IMPACT NEWS: TNA Title match & special referee set for next week, plus next week's Tag Tournament matches
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