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TNA News
Ratings News: TNA Impact numbers for episode before Genesis PPV; alarming trends continue Jan 12, 2009 - 4:24:51 PM
Good news: TNA's Impact TV ratings for the January 8 show rebounded from the New Year's Day "best of" edition to a 1.06 rating and 1.5 million viewers.
Bad News: The first quarter hour had a larger viewing audience than the final two quarter-hours of the show, which were designed to give the final sell for last night's Genesis PPV.
The audience level peaked in the sixth quarter-hour of the show for the TNA tag title switch, with Consequences Creed & Jay Lethal capturing the TNA tag titles. From there, the rating dropped slightly for the B.G. James vs. Kurt Angle match, then dropped even more slightly for the show-closing segment with Jeff Jarrett giving his PPV sales pitch/speech.
Looking at the rating from a long-term perspective, the audience level has recovered to the Christmas Day numbers, but is down compared to the previous five and ten weeks of TV.
Compared to the previous five weeks, the Jan. 8 Impact was down 2.67 percent in total viewership. Compared to the previous ten weeks, it was down 1.33 percent.
Demographic ratings in the key metrics of adults 18-49 and males 18-35 are down from the previous weeks of TV. Most alarming is the males 18-35 demo, which slipped to 0.69 after peaking with a 0.94 rating on December 11.
RELATED STORY at PWTorch.com:Caldwell's 1/8 TNA Impact TV report.
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